The adoption of mobile-aware and responsive-aware design was responsible for most of the increase in mobile-friendly emails over the past year. That’s because these design approaches make it much easier to produce emails compared to hybrid and fully responsive design.
With nearly 50% of emails opened on mobile devices, it’s important to keep small screens in mind. We offer plenty of mobile optimization tips, inspiration and resources on the Litmus blog—and starting today, we’re also offering 7 pre-tested and bulletproof responsive templates for your next campaign.
We know that writing responsive emails can be a daunting task, especially if you’re starting from scratch. There are a lot of considerations when writing responsive emails that render properly on all clients and devices. However, starting with a proper template can help immeasurably. Testing your design on a mobile device early in the design process is equally important. With those solutions in mind, I began my Hack Week project — Litmus Builder.