The adoption of mobile-aware and responsive-aware design was responsible for most of the increase in mobile-friendly emails over the past year. That’s because these design approaches make it much easier to produce emails compared to hybrid and fully responsive design.
B2C marketers have made great progress in creating mobile-friendly emails and websites over the past year, but serious risks remain, according to joint research between Litmus, Salesforce, and Fluent.
There’s a lot of confusion around what designers mean when they talk about responsive and hybrid HTML emails. This post looks at the differences between the two techniques, and weighs the pros and cons of each.
We recently hosted a webinar where Justine Jordan and I discussed the 8 most impactful trends from our “Email Marketing in 2020” report, which touches on everything from personalization and automation to inbox functionality and privacy. Watch the webinar recording and read our answers to the questions we didn’t have time to tackle during the webinar.
As the name implies, responsive-aware design is a hybrid of responsive design and mobile-aware design. This is a savvy approach to designing emails for a few reasons…
Joint research between Litmus and Salesforce found that marketers are still playing catchup when it comes to making their emails and websites mobile-friendly, despite being many years into the Age of Mobile.
With an increased focus on mobile audience, many email marketers are scrambling to find a strategy that works for them. Unfortunately, there’s a lot of confusion about what mobile email design strategies actually exist. Don’t worry, though—we’re here to help clarify things.
Email marketers can no longer ignore mobile. Despite a recent dip in mobile opens, mobile remains a favorite medium for consuming email. So what do marketers and designers need to do to take advantage of this increasingly important audience?
With nearly 50% of emails opened on mobile devices, it’s important to keep small screens in mind. We offer plenty of mobile optimization tips, inspiration and resources on the Litmus blog—and starting today, we’re also offering 7 pre-tested and bulletproof responsive templates for your next campaign.
Campaign Monitor recently introduced a redesigned newsletter – full of techniques to make any email designer drool. From advanced bulletproof buttons to web fonts and hover states, we take a look at some of the techniques used by Campaign Monitor designer Tim Swan and developer Stig Morten Myre.