Joint research between Litmus and Salesforce found that marketers are still playing catchup when it comes to making their emails and websites mobile-friendly, despite being many years into the Age of Mobile.
With an increased focus on mobile audience, many email marketers are scrambling to find a strategy that works for them. Unfortunately, there’s a lot of confusion about what mobile email design strategies actually exist. Don’t worry, though—we’re here to help clarify things.
Email marketers can no longer ignore mobile. Despite a recent dip in mobile opens, mobile remains a favorite medium for consuming email. So what do marketers and designers need to do to take advantage of this increasingly important audience?
With nearly 50% of emails opened on mobile devices, it’s important to keep small screens in mind. We offer plenty of mobile optimization tips, inspiration and resources on the Litmus blog—and starting today, we’re also offering 7 pre-tested and bulletproof responsive templates for your next campaign.
Campaign Monitor recently introduced a redesigned newsletter – full of techniques to make any email designer drool. From advanced bulletproof buttons to web fonts and hover states, we take a look at some of the techniques used by Campaign Monitor designer Tim Swan and developer Stig Morten Myre.
Working with customer engagement agency The Lacek Group, Starwood Preferred Guest began looking at their subscriber open data to determine how to optimize their emails for their audience. With opens in iOS drastically increasing, they knew it was imperative to optimize their emails for iPad and iPhone. However, a large portion of their audience was also opening on desktop clients—a perfect opportunity for responsive design.
The Learning People—a Brighton, UK-based company—converted their emails shortly after launching a new responsive website. See the emails that pushed mobile click rates past 50% and increased conversion rates by 33.35%.
We know that writing responsive emails can be a daunting task, especially if you’re starting from scratch. There are a lot of considerations when writing responsive emails that render properly on all clients and devices. However, starting with a proper template can help immeasurably. Testing your design on a mobile device early in the design process is equally important. With those solutions in mind, I began my Hack Week project — Litmus Builder.
We hosted ExactTarget’s June 3sixty Live meetup at the Litmus office, noshing on coffee and pastries before jumping on everyone’s favorite topic: mobile email. After some early morning networking, Kristina Huffman and I passed out some of our in-house testing devices and talked about how to make emails work better with them. We discussed the […]
We recently hosted a one-of-a-kind mobile masterclass at our office, where we attempted to uncover the elusive black art of mobile email design. We spent the day diving into responsive design, media queries, image optimization, and more. Ros Hodgekiss, Elliot Ross, Fabio Carneiro, Mircea Pasoi and Jonathan Kim joined together to show attendees practical, hands-on strategies […]