Email designers have long sought to build campaigns for every device. Especially today, when roughly half of all email opens happen on mobile devices, it’s important to design an experience that works well across different form factors. While this used to be a difficult task (and still is for some email clients), media queries can make this task easier.
In the 77th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez examine email rendering in iOS 11, break down the return of media query support to the Outlook apps, introduce a new reset for overriding Gmail blue links, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Inconsistent media query support in Outlook’s mobile apps has been causing email designers and developers quite some headaches. Today, things are changing: We are super excited to announce that media queries in the Outlook iOS and Android apps for all account types are now supported!
Gmail is a headache for people who make and send email. A major update to the Gmail rendering engine rolled out support for embedded styles and media queries. However, post-update there still remains a lot of rendering fragmentation, causing a lot of confusion in the email community.
In this webinar, Product Manager and resident email hacker Kevin Mandeville provides a detailed walk through Gmail rendering, covering key aspects of the update.
The email marketing industry is more than a little unpredictable. But, we’ll give it a shot anyway. Here are some of the significant changes that we see on the horizon that marketers should keep an eye out for.
Update: Gmail Rolls Out Support for Responsive Design, Improved Font Styling + CSS for Accessibility
Email designers, it’s time to rejoice. Gmail is changing—big time. On August 31, 2016, Gmail began supporting the CSS property display: none;. And today, Gmail announced they will begin supporting <style> and media queries later this month.
B2C marketers have made great progress in creating mobile-friendly emails and websites over the past year, but serious risks remain, according to joint research between Litmus, Salesforce, and Fluent.
As the name implies, responsive-aware design is a hybrid of responsive design and mobile-aware design. This is a savvy approach to designing emails for a few reasons…
Joint research between Litmus and Salesforce found that marketers are still playing catchup when it comes to making their emails and websites mobile-friendly, despite being many years into the Age of Mobile.
Whether it’s reading a blog post with your phone, catching up on Twitter with a tablet, or even previewing emails on your watch, the number and types of devices we use to consume content are growing rapidly. In fact, at least 43% of emails are opened on a tablet or smartphone. How does small-screen reading impact subscriber behavior after emails are opened? MailChimp analyzed over 395 million emails during a 6-month period to examine how a user’s preferred device affects email engagement, investigate the impact of responsive design, and find out if testing your emails can increase click rates.