The email marketing industry is more than a little unpredictable. But, we’ll give it a shot anyway. Here are some of the significant changes that we see on the horizon that marketers should keep an eye out for.
It’s that time of year, email geeks! As you’re reflecting on what a crazy year 2016 was for email (and beyond), we pulled together a list of our most-loved posts to inspire your 2017 planning.
In the 38th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss Yahoo! Android app no longer supporting responsive email, good email copywriting, email template resources, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
B2C marketers have made great progress in creating mobile-friendly emails and websites over the past year, but serious risks remain, according to joint research between Litmus, Salesforce, and Fluent.
Email serves as an important tool to increase lead generation and nurture prospects through the funnel. But if you’re not optimizing for readers on mobile devices, you may be missing out. We teamed up with our friends at Hubspot in this 45-minute Google Hangout on 10 things you didn’t know about mobile email.
As the name implies, responsive-aware design is a hybrid of responsive design and mobile-aware design. This is a savvy approach to designing emails for a few reasons…
Joint research between Litmus and Salesforce found that marketers are still playing catchup when it comes to making their emails and websites mobile-friendly, despite being many years into the Age of Mobile.
In our Responsive Email 101: HTML and CSS Basics webinar, we took a look at the mobile email landscape, the foundations of creating responsive emails, and why these techniques are crucial to improving the subscriber experience. We also covered email client support and demonstrated how to code a responsive email from scratch. We had a full house for the webinar, so while we tried to answer as many questions as we could during the Q&A portion, we weren’t able to get to them all. In this post, we round up some of the most commonly asked questions.
Thanks to everyone that joined my webinar on Tuesday! With 43% of emails now being opened on a mobile device, it’s important to understand the options available for making emails that render well and perform better. I covered a lot of ground in an hour: Various mobile email design approaches: responsive, fluid, scalable and aware […]
I recently tuned into a really great webinar presented by Yesmail. Titled “Mobile Email Design: Differences Between Responsive & Mobile Scalable Email Design,” the presentation documents the differences between scalable and responsive design and how to determine which is right for you. With the increase of mobile opens (123% in 18 months!), it’s crucial to start thinking about which mobile strategy is right for you. Yesmail discusses two very prominent mobile optimization techniques in their webinar, which I’ve summarized below.