Say No to No-reply Email Addresses

Sometimes overlooked, the reply-to email address and name are key identifiers for your subscribers. This is especially true if your subscribers choose to reply to an email—which many do! From a customer service viewpoint, they’re important parts of your email that should never be overlooked. However, there’s contention over what the ideal reply-to email address and name. But, one thing’s for certain—never use a no-reply address.