Forwarding emails isn’t just for personal emails. Subscribers often forward marketing emails to share what they’ve received with their friends or family—great offers, vouchers, or something they think the receiver will like. Unfortunately, forwarding an email often “breaks” the email. It can break bulletproof buttons, add extra spaces to your design, and create other issues arising from the forward. In this post, we discuss why emails break when forwarded and what you can do to minimize issues due to forwarded emails.
We’re excited to announce our most recent addition to Litmus Email Previews: Terra. Compared to other webmail clients, Terra provides very limited support for HTML and CSS. Here’s everything you need to know to ensure your emails look great in this client.
In a crowded inbox, emojis can help make your email stand out. But be careful! Not all your subscribers might be able to see them. Especially older operating systems only offer limited support for emojis. We take a detailed look at how different clients and operating systems render emojis and give hands-on advice for how to get emojis into your email.
A lot goes into a creating a successful email marketing campaign. In The Ultimate Guide to Email Optimization + Troubleshooting, you’ll learn how to optimize for every part of the email creation process.
We asked this question of five of our speakers from The Email Design Conference, in addition to asking it of nearly 4,000 marketers. Here’s what they said…
Our Hierarchy of Subscriber Needs pyramid provides a big picture view of relevance. Learn 7 tips for fulfilling subscribers’ need for Functional email experiences.
Designing emails is hard. In part one of a three-part series, we explored how webmail clients render emails, what you should focus on to make designing and coding for these web-based clients a bit easier, and why preprocessors are (usually!) the enemy. In part two, we’ll focus on desktop clients.