We asked this question of five of our speakers from The Email Design Conference, in addition to asking it of nearly 4,000 marketers. Here’s what they said…
Between buggy support for HTML and CSS, spelling errors, bad links, missing images, and other potential blunders, it’s crucial to test your email campaigns before every single send. But, where should you focus your testing efforts? With so many email apps available (not to mention the different versions of each), it’s easy to feel overwhelmed trying to test every possible combination. Looking at open data for your audience is the key to narrowing down where you should be focusing your testing efforts.
Ever send an email campaign only to get swamped by replies saying that it looks broken in subscribers’ inboxes? Nine times out of ten, broken campaigns come down to a failure to test before sending. Learn why email preview testing is one of the most important tools for email marketers.
Due to the wide variety of desktop, webmail, and mobile clients—not to mention browsers, mobile apps, rendering engines, and other factors—emails don’t always appear the same in every client. So why do email clients render emails differently?
The infamous question — why don’t all email clients render emails the same? To answer this complicated question, we’re going to split it up into sections — the mail server, the preprocessor and the rendering engine —which all play a role in how the email is rendered. The Mail Server Each email client has to […]