PNG, GIF, or JPEG? Which is the Best Image Format for Email?

With so many image file formats available—BMP, EPS, JPEG, PNG, and GIF to name a few—how do you determine which is right for your email? Each format produces variances in file size, compression, and quality. To make things more confusing, support for specific file types can also vary between email clients. In this post, we’ll weigh the pros and cons of the three most popular file formats for email: JPEG, GIF, and PNG.


Understanding Gmail and CSS: Part 2

Yesterday, we took a look at how Gmail’s preprocessor can affect the rendering of your email. Today, we will finish up our look at Gmail and CSS by talking about some of the more common CSS and rendering issues email designers are likely to encounter.


Understanding Gmail and CSS: Part 1

While Gmail is one of the most popular email services in the world, designers frequently struggle to get their emails rendering properly in Gmail’s webmail client. In this two-part series, we take a look at everything you need to know about Gmail and CSS.

HubExchange Enables Direct Access to Litmus Through ExactTarget

We’re thrilled to announce the launch of a HubExchange app for Litmus in the ExactTarget HubExchange marketplace. The Litmus HubExchange app will be among the first tools available directly within ExactTarget’s Interactive Marketing Hub starting July 15th. WHAT IS THE HUBEXCHANGE? HubExchange is ExactTarget’s new marketplace that allows their users to “drop in” additional technology […]

Email Insights Enables Litmus Preview and Analytics Technology in Silverpop Platform

With such a wide array of email clients available, identifying the email programs and devices subscribers use to open emails important. Recognizing the value of identifying these trends, Silverpop recently announced the launch of their Email Insights application. Email Insights is powered by Litmus’ email preview and analytics functionality (and we couldn’t be happier about it!). With Email Insights, […]