We asked this question of five of our speakers from The Email Design Conference, in addition to asking it of nearly 4,000 marketers. Here’s what they said…
Our Hierarchy of Subscriber Needs pyramid provides a big picture view of relevance. Learn 7 tips for fulfilling subscribers’ need for Functional email experiences.
As we discuss in our recent “Designed for Success” webinar, there are two compelling reasons to regularly update your triggered emails: (1) quality assurance and (2) optimization.
Between buggy support for HTML and CSS, spelling errors, bad links, missing images, and other potential blunders, it’s crucial to test your email campaigns before every single send. But, where should you focus your testing efforts? With so many email apps available (not to mention the different versions of each), it’s easy to feel overwhelmed trying to test every possible combination. Looking at open data for your audience is the key to narrowing down where you should be focusing your testing efforts.
Every email deserves to be tested—even if you (or someone else) tested the template you’re using yesterday. Email programs and apps are not only capable of breaking your design, but also butchering links, subject lines, images, and more. Each and every time your finger hovers over the send button, you should be check for these 11 critical mistakes that can affect opens, clicks, conversions, and most importantly—your brand.
Email clients constantly make updates that affect how emails are displayed. Recently, Yahoo Mail made one such update and left designers in the dark. Here’s the lowdown on exactly what changed and how to fix it.
We all know that email preview testing is important. But there are a lot of different ways to test your email throughout the development process. We take a look at five ways to get the most out of email testing for everyone in the design and development chain.
Ever send an email campaign only to get swamped by replies saying that it looks broken in subscribers’ inboxes? Nine times out of ten, broken campaigns come down to a failure to test before sending. Learn why email preview testing is one of the most important tools for email marketers.
Email designers face a lot of rendering issues. Fortunately, they’re a clever bunch of people and have come up with some great hacks to keep campaigns looking great. The Litmus Community recently divulged some of their favorite email hacks. Care to share yours?
Email designers and marketers live by the call-to-action. Unfortunately, many email clients disable images by default. If you’re relying on image-based CTAs, you’re in for trouble. Read on to learn about a better way: bulletproof buttons.