As high DPI displays become more common in phones, tablets, and computers, the need for retina images increases. In this post, we dissect retina images, how to use them in email campaigns, and some important considerations email marketers need to keep in mind.
Apple announced that macOS Mojave, Apple’s upcoming 15th release of its desktop operating system, will be shipping with a prominent new feature: Dark Mode. Here’s what that means for email designers.
The lack of any sort of coding standard makes creating HTML emails hard. Even something as simple as applying background colors to email elements can be tricky to get right. In fact, there are a number of email clients that display background colors differently depending on how they’re coded.
Read on to get the scoop and find the one bulletproof way to code background colors in email for consistent results across the board.
With so many image file formats available—BMP, EPS, JPEG, PNG, and GIF to name a few—how do you determine which is right for your email? Each format produces variances in file size, compression, and quality. To make things more confusing, support for specific file types can also vary between email clients. In this post, we’ll weigh the pros and cons of four popular file formats for email: JPEG, GIF, PNG, and SVG.
Email designers and marketers live by the call-to-action. Unfortunately, many email clients disable images by default. If you’re relying on image-based CTAs, you’re in for trouble. Read on to learn about a better way: bulletproof buttons.
To satisfy the Hierarchy of Subscriber Needs, you need to create respectful, functional, valuable, and at least occasional remarkable email experiences. Meeting these needs is the secret to creating relevance, which boosts brands’ email marketing performance, return on investment, and deliverability. We explain each need and how to measure whether you’re meeting each one.
Understanding Android is hard, even for the savviest email geek. That’s why many marketers feel uncomfortable troubleshooting email and talking through Android strategies with clients or developers. To help you facilitate those conversations, here are three keys to understanding email rendering on Android.
The marketer’s email service provider and the subscriber’s operating system, browser, email client, screen size, and whether they’ve enabled images all affect email rendering. All of these layers of complexity add up to the possibility of more than 10,000 different email renderings for every email you send.
We’re excited to announce that Freenet.de is now available in Litmus Builder! Here’s what you need to know about this German client—and how it will render your email designs.
A commonly accepted best practice in the email world is the inclusion of alt attributes (frequently known as an “ALT tag” or “ALT text,” which is shorthand for alternative text) for images. Why it’s important to remember this detail to best optimize your email >>