Consumer attitudes toward spam continue to shift dramatically, which demands an equal shift in email marketing strategies. To understand consumers’ current definition of spam and why they end email relationships with brands, Litmus and Fluent surveyed more than 1,300 American adults. See the results and our 7-point plan for how marketers can avoid spam complaints and extend subscriber relationships.
One way to create contextual, relevant email experiences is through live content. Justin Foster, co-founder of LiveClicker, a provider of real-time email solutions, shares his insights on the benefits of live content, its use cases, and how it adds context and relevance to campaigns in this interview.
Udemy Email Marketing Manager Jen Rhee explains how marketers can boost their email marketing results by making the most of segmentation opportunities.
Our Hierarchy of Subscriber Needs pyramid provides a big picture view of relevance. Learn 7 tips for fulfilling subscribers’ need for Functional email experiences.
Justine recently received an email from Slingshot SEO and was so intrigued by its personalization and relevancy that she not only forwarded it to me, but she also reached out to Slingshot SEO to learn more about their email campaign. Between the email itself and Slingshot’s strategy, this is definitely inspiration-worthy! BEHIND THE SCENES: STRATEGY […]