definition of spam

Adapting to Consumers’ New Definition of Spam [eBook]

Consumer attitudes toward spam continue to shift dramatically, which demands an equal shift in email marketing strategies. To understand consumers’ current definition of spam and why they end email relationships with brands, Litmus and Fluent surveyed more than 1,300 American adults. See the results and our 7-point plan for how marketers can avoid spam complaints and extend subscriber relationships.

Slingshot SEO Inspires With Personalization & Relevancy

Justine recently received an email from Slingshot SEO and was so intrigued by its personalization and relevancy that she not only forwarded it to me, but she also reached out to Slingshot SEO to learn more about their email campaign. Between the email itself and Slingshot’s strategy, this is definitely inspiration-worthy! BEHIND THE SCENES: STRATEGY […]