The Secrets to Really Good Email Personalization: Webinar Recording + Q&A

All email marketers know that “Hello {{First Name}}” is email personalization. But it doesn’t feel like really good personalization. Brands that have truly mastered the art of email personalization don’t just call their subscribers by name, but use data to fuel campaigns that truly create real value and delight the reader.

In this webinar, email geeks from Litmus and Really Good Emails look at the brands that take email personalization to the next level—including examples from their own emails—and provide hands-on advice for how you can steal their strategies and apply them to your program. Didn’t have a chance to watch the webinar live? Don’t worry. We’ve got the full recording and Q&A for you.

Email Marketer, Party of One: The Communities You Should Join to Feel Less Alone

Raise your hand if you didn’t start your career in email and just sort of… ended up there. Maybe it was the natural next step, maybe you took over someone’s responsibilities when they left, or maybe your company decided to add an email program to their overall marketing strategy. Others wrangle email as one of their multitudes of other responsibilities.

If you’re an email marketing team of one at your company or just need some extra support, take a deep breath: you are not alone. The email community is alive and well, and there are many ways you can connect with people just like you all over the world. Here are some of our favorites.

What Makes a Really Good Newsletter: Webinar Recording + Q&A

Newsletters—recurring roundups of news, tips, or product updates—are one of the most popular content formats in email marketing. But they’re tough to do right. How do you design a newsletter that’s so dang good it engages your audience week to week or month to month?

In this webinar, email geeks from Litmus and Really Good Emails look at the brands that have mastered the art and mad science of sending awesome newsletters. Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording and the emails we reviewed and read the Q&A here.