6 Gmail Changes Every Email Marketer Should Know [eBook]

Over the past year, Gmail has been through a whirlwind of changes. As if all of its rendering and CSS quirks didn’t make Gmail a pain for email designers already, these recent updates have kept the email marketing world on its toes. Should designers and marketers be concerned about these updates to Gmail? What, if anything, should we do in response? Our eBook gives you the information you need to be a Gmail expert, along with recommendations and tips for reacting to the changes.

Quick Actions Allow Gmail Users to Convert Before Opening

Gmail recently announced a new feature, called “Quick Actions,” that will allow users to perform actions right in their inbox without needing to open emails first. In the mind of an email marketer, this equates to skipping several steps in the conversion process: bypassing the open and going straight for the CTA. Responding to an […]