Fallbacks for Interactive Email: How to Combat Limited Support for Interactivity

For the third year in a row, interactive email experiences were voted one of the hottest email design trends. So why don’t we see more interactive emails in our inboxes? For many brands, limited inbox provider support is the main reason they don’t send more interactive campaigns.

But you don’t have to fear limited support if you have a fallback in place. There are plenty of methods that help you create engaging, interactive emails where they are supported, while still guaranteeing a functional and beautiful experience in all other inboxes.

The Top Email Design Trends for 2019

Top Email Design Trends for 2019

This year you can expect to see more personalized emails, as well as more interactive emails. For the second year in a row, those two email design trends stood out above all others, according to a Litmus poll of more than 240 marketers.

The next tier of email design trends included using more AI-driven content and live content, and simplifying email designs. The other eight email design trends that we asked marketers about received a bit less enthusiasm, although they’re all still likely to be important this year.

Using HTML5 and CSS3

A Bulletproof Guide to Using HTML5 and CSS3 in Email

When it comes to email, it’s all about providing your subscribers with a great experience. However, this doesn’t mean that your email has to look the same across every client—it just needs to be easily accessible for all of your subscribers. So, while HTML5 and CSS3 may not be supported everywhere, it doesn’t mean you shouldn’t use it. Use progressive enhancement and graceful degradation to ensure a positive email experience for all of your subscribers.