In Part IV of our Litmus Builder Essentials series, we discuss the best practices for creating well-built, customizable, and reusable email templates with some of Builder’s most advanced features.
Advocating for yourself at work can be daunting, especially when you have cutting edge ideas or you want to streamline your workflow with a new tool. The good news? You can use the power of Litmus Email Previews to show, rather than tell, the rest of your team what you need.
Thanks to feedback from our subscribers, we’re debunking the three most common misconceptions we heard about what Litmus is and what Litmus does.
Getting to know any new software application can be an arduous task. Even the most well-thought out and beautifully designed interface can be overwhelming to beginners, making the process of getting started a bit of a challenge. With that in mind, we’re kicking off a three-part series on the essentials of using Litmus Builder. In Part 1 (which you’re about to read), we’ll discuss creating new documents, setting up preferences, and the Builder interface. Parts 2 and 3 will focus on coding, testing, and improving team workflows using Builder.
The world of email is full of potential pitfalls. Support for techniques can vanish without warning, and sudden changes to email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. Read on to learn common ways emails can break and how to fix it.
With more than 100 million active accounts, Mail.ru is the largest email provider in Russia. If you’re sending email to subscribers in Russia and Eastern Europe, it’s likely that a significant portion of your subscribers opens their emails in the Mail.ru web client. Here’s what you need to know.
Between one-off marketing sends, recurring newsletters, transactional emails, and more, there are seemingly countless emails that you’re responsible for building. It can be incredibly time consuming to code each one, even when you use a template. That’s why we created Partials, a method for you to create global, dynamic, reusable blocks of code for your emails.
2013 was an extraordinary year for the Litmus team—we processed more than 3 million tests and over 8 billion opens. But that’s just the tip of the iceberg! We also added thousands of users, replied to tons of tickets, and nearly doubled in size. The infographic below features highlights from app usage and engagement statistics, customer support and marketing metrics, as well as the growth of the team. We believe in a culture of openness, and that extends to sharing stats about our performance, too.
With an email client market share of 25%, Apple’s mobile Mail app is the most popular email client in the world. When Apple released the latest version of their operating system on September 18th, many users wondered how iOS 7 would impact their email experience. What, if any, implications does the new iOS have for the email marketing community?
With each new email client and mobile device we add to email testing, we get each of our customers a little closer to never having to send themselves a manual rendering test again. But unless you want to run the risk of a bad link getting in the hands of your subscribers, manual link clicking […]