In last month’s Community Contest, we asked Community members what their winning subject line and preview text combos were, the strategy they used to come up with them, and how this affected the success of the campaign. Picking a winner was incredibly hard with so many interesting entries. Here are some of our favorites from the contest that we just had to share.
We teamed up with our friends at Unbounce to bring you a webinar on how to optimize email at every stage of the funnel, from inbox to landing page. View the recording and grab the slides so you can start creating your own full funnel email.
In the 37th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez explore doctypes in email, image file sizes and weights, previewing subject lines and preview text, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
The release of Apple’s newest operating system brings major changes to Mail on iPhone and iPad. Here’s what email marketers need to know about the update.
Email serves as an important tool to increase lead generation and nurture prospects through the funnel. But if you’re not optimizing for readers on mobile devices, you may be missing out. We teamed up with our friends at Hubspot in this 45-minute Google Hangout on 10 things you didn’t know about mobile email.
As we look back on 2015, we’re putting together lists of all the email amazingness that has occurred over the past year. To celebrate, for the next 10 work days, we’ll be posting 10 top 10 posts summing up those happenings. Since we’re launching these lists on the blog, we found it fitting to have the first post in the series focus on the top Litmus blog posts in 2015. We hope that some of these resources might help as you reflect on 2015 and set goals for 2016.
Using email to its full advantage is all about providing your customers with best possible experience. If they’re happy with the emails they’re receiving, then you’ll reap the benefits (which hopefully includes lots of sales). From the email signup, to the email itself, to the landing page—and everything in between—optimizing for every step of the subscriber experience is key to email marketing success.
With so many people using smartphones—and email being the most popular activity on those devices—it’s important to assess how your emails display on those small screens. There’s a lot to consider when it comes to mobile email design. On top of the multitude of smartphones, users have dozens of different email apps to choose from—each with their own set of rendering quirks. In this post, we take a look at differences in rendering across the numerous iOS and Android mobile email apps.
The email landscape is constantly changing. Between the introduction of new anti-spam laws, more email apps, and new iPhones, email marketing has never presented more challenges—or opportunities. As an email marketer focused on success, it’s crucial to stay on top of every new development. In our 2015 State of Email Report, we analyze the biggest email developments and provide tons of actionable tips to keep you on top of your game.