Keeping up with the email marketing industry can be hard. This year alone, there were enough trends, email hacks, and observations for us to write over 170 posts on the Litmus Blog. To make sure you aren’t missing out on our best content, we’re rounding up our top 10 most popular Litmus blog posts of the year.
Only 62% of brands have email brand guidelines, which makes creating emails easier and faster. Here’s why you need to add email-specific guidance to your brand style guide and what exactly you should include.
Preview text is the third leg of the inbox stool, and a great many brands are delivering some rickety, off-balance inbox experiences because they’re not paying enough attention to it. We share real-world examples of eight preview text mistakes, as well as a four-point action list to help you always make a great impression in the inbox and deliver a clear, distraction-free message.
In the 59th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez talk about recent email controversies surrounding Unroll.me and Adidas, a little-known preview text hack, sending email via Slack, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
This preview text hack uses zero-width non-joiners and non-breaking spaces to create white space after your desired preview text. It’s supported in all email clients that support preview text.
While the inbox is the first thing a subscriber sees, it’s often the last thing considered when creating an email. Every inbox shows the sender (or ‘from’) name and subject line for an email. Many also display some preview text. And optimizing preview text is one of the most effective ways to increase open rates—sometimes up to 45%. In this post, we’ll cover what preview text is, how to use it, and where it’s supported.
One of our favorite ways of cutting through the complexity of email design and making email coding easier is using snippets—modules of reusable code. Explore the library of snippets that email geeks have contributed to—and add them to your own snippet library or import them into Litmus Builder to help speed up your workflow.
Don’t know where to start? Here’s a roundup of our favorite snippets from the Litmus Community this year.
In this webinar, we share the most interesting and actionable insights from our 2016 State of Email research series, which was based on a survey of more than 900 marketers. The advice covers email design, production, mistakes, agencies, and industry salaries.
This Month in Community: Strict Brand Guidelines, Advent Calendars in Email, Mobile Optimized Retina Images, and More
The Litmus Community is the place for email designers, developers, and marketers to discuss their craft, talk about industry news, and join in the (occasionally) controversial rant and discussion. In case you haven’t been keeping up, here’s what happened this month in the Community.
In a crowded inbox, emojis can help make your email stand out. But be careful! Not all your subscribers might be able to see them. Especially older operating systems only offer limited support for emojis. We take a detailed look at how different clients and operating systems render emojis and give hands-on advice for how to get emojis into your email.