Preview text is the third leg of the inbox stool, and a great many brands are delivering some rickety, off-balance inbox experiences because they’re not paying enough attention to it. We share real-world examples of eight preview text mistakes, as well as a four-point action list to help you always make a great impression in the inbox and deliver a clear, distraction-free message.
In the 59th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez talk about recent email controversies surrounding Unroll.me and Adidas, a little-known preview text hack, sending email via Slack, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
This preview text hack uses zero-width non-joiners and non-breaking spaces to create white space after your desired preview text. It’s supported in all email clients that support preview text.
While the inbox is the first thing a subscriber sees, it’s often the last thing considered when creating an email. Every inbox shows the sender (or ‘from’) name and subject line for an email. Many also display some preview text. And optimizing preview text is one of the most effective ways to increase open rates—sometimes up to 45%. In this post, we’ll cover what preview text is, how to use it, and where it’s supported.
This Month in Community: Strict Brand Guidelines, Advent Calendars in Email, Mobile Optimized Retina Images, and More
The Litmus Community is the place for email designers, developers, and marketers to discuss their craft, talk about industry news, and join in the (occasionally) controversial rant and discussion. In case you haven’t been keeping up, here’s what happened this month in the Community.
In last month’s Community Contest, we asked Community members what their winning subject line and preview text combos were, the strategy they used to come up with them, and how this affected the success of the campaign. Picking a winner was incredibly hard with so many interesting entries. Here are some of our favorites from the contest that we just had to share.
We teamed up with our friends at Unbounce to bring you a webinar on how to optimize email at every stage of the funnel, from inbox to landing page. View the recording and grab the slides so you can start creating your own full funnel email.
Using email to its full advantage is all about providing your customers with best possible experience. If they’re happy with the emails they’re receiving, then you’ll reap the benefits (which hopefully includes lots of sales). From the email signup, to the email itself, to the landing page—and everything in between—optimizing for every step of the subscriber experience is key to email marketing success.
With so many people using smartphones—and email being the most popular activity on those devices—it’s important to assess how your emails display on those small screens. There’s a lot to consider when it comes to mobile email design. On top of the multitude of smartphones, users have dozens of different email apps to choose from—each with their own set of rendering quirks. In this post, we take a look at differences in rendering across the numerous iOS and Android mobile email apps.