This preview text hack uses zero-width non-joiners and non-breaking spaces to create white space after your desired preview text. It’s supported in all email clients that support preview text.
With attention spans on the decline—leaving you with only 8 seconds to make an impact on your subscriber—Chris and Jamie connected ideas from email marketing, cognitive behavior, and user experience to help you get better marketing results to boost your business. With over 4,000 registrants (wow!), we didn’t have enough time to get to all of the questions during the Q&A portion of the webinar. The Emma team has very graciously offered to answer all of the questions we missed here on the blog.
When it comes to doing email right, there’s a lot to consider: the from name, subject line, reply address, preheader, content—even landing pages and more! This collection of email best practices in action—complete with plenty of examples—will help you check all the boxes.
Providing the fact that Justine & I are currently at ExactTarget Connections (#ET12), we found it fitting to feature one of their emails as our Inspiration post this week — especially since we received an awesome email from them last Friday! RELEVANT & HELPFUL CONTENT My favorite aspect of this email is how relevant the […]
Designing an effective email involves more than just beautiful graphics. The subscriber’s experience with your message starts long before the subscriber ever opens the email, as they evaluate the trustworthiness of your from name and their level of interest in your subject line. We answer the question: Why is my email opened? (Or not) The […]