Nonprofits rely heavily on email marketing, but their email programs often suffer from underinvestment and therefore under-performance. Based on a survey of more than 240 nonprofits, Litmus details the unique challenges faced by the email programs at nonprofits in this infographic and, together with nonprofit research consultancy NextAfter, offers advice for how to build more successful email programs.
Designing and coding emails often involves manual, arduous editing processes that are not only mundane and tiresome, but can easily lead to mistakes. It doesn’t have to be that way—here are seven ways you can add automation into your email workflow.
Based on our State of Email Survey of nearly 3,000 marketers, our third annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and building to quality assurance and sending. The free 47-page report contains over 35 charts providing data-based evidence of current practices and trends in email workflows.