Putting out Fires vs. Preventing Them From Happening: The Difference Between Pre- and Post-Send Deliverability Tools

It’s an email marketer’s nightmare: Your emails were delivered to the spam folder for a large chunk of your subscribers. It’s situations like these when many brands turn to deliverability monitoring tools and consulting services to fight deliverability emergencies. There are great tools out there that help you get to the bottom of issues when they happen. But what’s even better than having the tools to put out fires? Preventing them from happening in the first place! That’s where pre-send spam testing tools come in.

Here’s the difference between pre- and post-send deliverability tools—and why you might need them both.