Plain text emails are just that—plain text. While they may not be nearly as attractive as HTML-based emails, they play a significant role in a well-rounded email marketing strategy. In this post, we’ll give plain text emails the attention they deserve—focusing on why they’re important, how to properly build them, and we’ll provide plenty of examples along the way.
Only 62% of brands have email brand guidelines, which makes creating emails easier and faster. Here’s why you need to add email-specific guidance to your brand style guide and what exactly you should include.
Email Design Podcast #70: Using Fractional Pixels, External Stylesheet Support, and Print Styles for Email
In the 70th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on incorporating plain text versions, using fractional pixel values, external stylesheet support, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Email serves as an important tool to increase lead generation and nurture prospects through the funnel. But if you’re not optimizing for readers on mobile devices, you may be missing out. We teamed up with our friends at Hubspot in this 45-minute Google Hangout on 10 things you didn’t know about mobile email.
Every email deserves to be tested—even if you (or someone else) tested the template you’re using yesterday. Email programs and apps are not only capable of breaking your design, but also butchering links, subject lines, images, and more. Each and every time your finger hovers over the send button, you should be check for these 11 critical mistakes that can affect opens, clicks, conversions, and most importantly—your brand.