How to Recover From Broken Personalization in Email

How many times have you received an email that started with a variation of “Hey {First_Name}”? The answer is probably a lot. What should you do if you send an email that contains a personalization fail? If you choose to take action, then do it the right way. Magic Beans sent a Thanksgiving email with a personalization fail—and responded to the mistake gracefully and personally. Let’s take a look at how they successfully handled their error.