Personalization, automation, and A/B testing top the list of 2018 email marketing priorities for brands, according to Litmus’ 2018 State of Email Survey of nearly 3,000 marketers. However, when it comes to email marketing spending, the integration of email with other channels is tops.
This year you can expect to see more interactive and personalized emails in your inbox. Those two email design trends stood head and shoulders above all others, according to a Litmus poll of nearly 600 marketers. Learn how to put those trends—plus the eight others we surveyed marketers about—to work for your brand.
In this webinar, Litmus Research Director Chad White and expert email developer and Litmus Product Manager Kevin Mandeville identify the top 5 opportunities to improve your email creative strategy, based on the findings of Litmus’ 2017 State of Email Creative research report. But we don’t just give you the insights, we share practical how-to advice to help you execute on each opportunity at your brand.
Email marketing can be a finicky beast, with the industry landscape shifting without warning. The past year saw the launch of a new version of Apple’s mobile operating system (iOS 10), acquisitions by Verizon and Microsoft, and the introduction of new privacy regulations around the world—to name just a few of the issues impacting email marketers today. With the State of Email 2017 report, we give you the trends, innovations, and data you need to build successful email marketing programs in 2017.
The Community Spotlight is a blog series highlighting some of the amazing members of the Litmus Community. This time we’re chatting with Sam Sexton, an email marketer from England. Litmus Live London attendees will recognize him from his talk last year on how to code “reverse responsive” email designs.
Email Design Podcast #52: An Inside Look at Hillary Clinton Campaign’s Email Marketing Strategy with Amanda Litman
In the 52nd episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez sit down with former Email Director of the 2016 Hillary Clinton campaign and current co-founder of Run for Something Amanda Litman to talk about how she got into political email campaigns and organizing Hillary Clinton’s email marketing efforts in the latest U.S. Presidential Election. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
In the 51st episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez sit down with interactive designer Meg Tiffany to talk about retail in email and the challenges along with it – including corporate brand requirements, segmentation, and list fatigue – and how Under Armour manages its email marketing process. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Progressive profiling can empower you to deliver relevant, tailored experiences to your subscribers. Here’s why you should be looking into progressive profiling—and how to do it.
We asked more than 1,200 email marketers (plus a few experts!) what their predictions were for the biggest email marketing trends of 2017.
It’s the most wonderful time of the year (for email geeks)! Retail’s favorite pseudo-holiday, Black Friday serves as the culmination of months and months of email marketing planning. See the top trends and key takeaways from one of the busiest months for email marketers.