Integrate Litmus with Salesforce Marketing Cloud

We know that switching back and forth between tools can be a hassle, so we’re working hard to help you integrate Litmus with the email tools you use most. Today, we’ve got exciting news for everyone who uses Salesforce Marketing Cloud to develop and deploy marketing campaigns. With our brand new integration, you can now access Litmus right within Email Studio, Salesforce Marketing Cloud’s email marketing solution, to view real-time previews of your emails in 70+ popular email clients and devices—all without ever leaving Salesforce Marketing Cloud.

Top Email Design Trends for 2018

This year you can expect to see more interactive and personalized emails in your inbox. Those two email design trends stood head and shoulders above all others, according to a Litmus poll of nearly 600 marketers. Learn how to put those trends—plus the eight others we surveyed marketers about—to work for your brand.

The Top 5 Opportunities for Improving Your Email Creative: Webinar Recording + Q&A

In this webinar, Litmus Research Director Chad White and expert email developer and Litmus Product Manager Kevin Mandeville identify the top 5 opportunities to improve your email creative strategy, based on the findings of Litmus’ 2017 State of Email Creative research report. But we don’t just give you the insights, we share practical how-to advice to help you execute on each opportunity at your brand.

State of Email Report: How to Build Successful Email Programs in 2017 [eBook]

Email marketing can be a finicky beast, with the industry landscape shifting without warning. The past year saw the launch of a new version of Apple’s mobile operating system (iOS 10), acquisitions by Verizon and Microsoft, and the introduction of new privacy regulations around the world—to name just a few of the issues impacting email marketers today. With the State of Email 2017 report, we give you the trends, innovations, and data you need to build successful email marketing programs in 2017.

Community Spotlight

Community Spotlight: Sam Sexton

The Community Spotlight is a blog series highlighting some of the amazing members of the Litmus Community. This time we’re chatting with Sam Sexton, an email marketer from England. Litmus Live London attendees will recognize him from his talk last year on how to code “reverse responsive” email designs.

 

Email Design Podcast #51: How Under Armour Personalizes Email with Meg Tiffany

In the 51st episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez sit down with interactive designer Meg Tiffany to talk about retail in email and the challenges along with it – including corporate brand requirements, segmentation, and list fatigue – and how Under Armour manages its email marketing process. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.