In the 58th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez talk about the latest quirks to come to the Outlook apps, a new fix for the Outlook.com and Office 365 image gap problem, AOL taking over Verizon email accounts, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Over the course of the past year, we’ve analyzed over 17 billion email opens to see where subscribers read emails. And while a few things stayed the same, we saw plenty of movement this year in terms of email client popularity. In our 2016 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights about why these changes occurred and how they may affect your email campaigns.
The Community Spotlight is a blog series highlighting some of the amazing members of the Litmus Community. This time we’re chatting with Sam Sexton, an email marketer from England. Litmus Live London attendees will recognize him from his talk last year on how to code “reverse responsive” email designs.
We analyzed over 360 million Litmus email previews tests to find out where email marketers and designers focused their testing efforts in 2016. This ranking was likely determined by how popular these clients are with our customers’ subscribers, as well as common rendering and bugs that make them important candidates to test and test again. You can use this as a starting point for your 2017 campaigns, or to benchmark your testing efforts against what your peers care about.
2016 brought significant changes in the email world, proving once again that the medium is still alive and kicking. This year saw the launch of a new version of iOS (iOS 10) and the Yahoo! Mail Android app dropping support for media queries. The biggest news of 2016 for email geeks? Gmail supporting <style> and media queries, effectively supporting responsive design. See what else you need to know for 2017.
One of our favorite ways of cutting through the complexity of email design and making email coding easier is using snippets—modules of reusable code. Explore the library of snippets that email geeks have contributed to—and add them to your own snippet library or import them into Litmus Builder to help speed up your workflow.
Don’t know where to start? Here’s a roundup of our favorite snippets from the Litmus Community this year.
Every month, we track opens from more than 1 billion emails using Litmus’ Email Analytics and share the trends we observe in various email clients and environments. In November, webmail market share grew to 29%, while mobile and desktop dropped to 55% and 16%, respectively.
In the 40th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez talk about the Gmail iOS update, emoji support in email, Outlook-specific CSS, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
In the 34th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez break down iOS 10 and Comcast rendering, Outlook’s Focused Inbox, and CSS filters in email. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. In September, mobile opens increased to 56%, desktop opens decreased to 17%, and webmail opens decreased to 27%.