email professional

Top 10 Most Tested Email Clients in 2015

With each passing year, the number of applications and devices that people use to check their email grows. As a result, an email marketer’s job gets a bit more complicated with each passing year, as the areas in which to focus testing efforts reach a tipping point, preventing many email marketers from identifying the most efficient way to test. Where are other email marketers and designers focusing their testing efforts? We analyzed over 360 million Litmus previews tests to find out. As you plan your design and testing efforts in 2016, we hope this list will serve as a good starting point.

email designs

6 Design Tips for Building Successful Emails in 2015

As an email designer, you understand the importance of keeping up with the latest changes in the email world, especially when those changes—like new apps and updates to HTML and CSS support—can affect your carefully designed campaigns. Unfortunately, that’s not always an easy task, which is why we released our 2015 State of Email Report. In it, we take a look at all of the latest email updates—and their potential effects on your designs.

2015 State of Email: The Email Marketer’s Guide to Creating Successful Campaigns

The email landscape is constantly changing. Between the introduction of new anti-spam laws, more email apps, and new iPhones, email marketing has never presented more challenges—or opportunities. As an email marketer focused on success, it’s crucial to stay on top of every new development. In our 2015 State of Email Report, we analyze the biggest email developments and provide tons of actionable tips to keep you on top of your game.

New Mac Email Clients Now Available!

We’re thrilled to announce that Litmus now offers Email Testing for Apple Mail 6 and Outlook 2011 for Mac! Apple Mail 6 released with Mountain Lion Apple Mail is the 3rd most popular email program in use today, with 10% of subscribers opening emails in this client. Since Apple Mail comes standard with all new installations […]