FEATURED-IMAGE-Top-10-email-developments

Top 10 Email Developments of 2015

To succeed in this constantly evolving industry, it’s necessary to stay on top of the latest updates—your designs, subscribers, and bottom line count on it. While there were dozens of innovations, we’ve focused on the top 10 email developments of 2015. We hope you find this list helpful as you position your emails for success throughout 2016.

outlook-rendering-header

A Guide to Rendering Differences in Microsoft Outlook Clients

Microsoft has a long and complicated history with the email world. From founding the first free webmail service to building several variations of desktop mail programs, the tech giant’s influence on both business and consumer email messaging is vast. Over the years, Microsoft has expanded the “Outlook” brand to encompass nearly every email project it touches, leaving email industry pros puzzling over seemingly dozens of products using similar naming conventions—not to mention their associated rendering and support quirks.

Mobile Opens Hit 44% and Outlook.com Takes a Dive

Outlook.com is back to shake things up in our June email opens report. Outlook.com first came screeching onto the scene in April, showing up in the #7 spot as Hotmail was retired. The following month we saw a 20% increase in opens as Outlook.com dethroned Apple Mail for the long-held #4 spot. And now, just […]

stats

Outlook.com Increases Market Share by 20%; Soars to #4 Spot

We’ve seen the same names appear again and again in our email client market share reports in the past year. May marked a pivotal turning point with a surprising upset in the top five. iPhone, Outlook, and iPad continue to top the charts—no surprises there. The big upset was courtesy of newcomer Outlook.com. We covered the […]

Outlook.com Breaks into Email Client Top Ten at #7

While market share stats have mostly held steady over the past few months, there were some exciting changes in April. Not surprisingly, iPhone, Outlook, and iPad continue to top the charts; however, we’ve seen some major changes in the bottom half of the top ten: Yahoo! Mail moved from #7 to #6 Yahoo! Mail Classic […]

Hotmail and Outlook.com Drop Support for Margin

Update 10/13/2015: We have another fix! It may sound silly, but simply using Margin (with a capital M) does the trick. Learn more about this trick in Community! You may have noticed your emails looking a little cramped in Hotmail and Outlook.com recently. The culprit? Discontinuation of support for the margin property in these email […]

New Email Client Available: Outlook.com!

We are thrilled to announce that Litmus is offering email testing and interactive testing for Outlook.com! Earlier this week, Microsoft announced that Outlook.com will be the new home of Hotmail users—all hundreds of millions of them. After hearing the news, we started working on getting screenshots and Interactive Testing available for Outlook.com. Today we are pleased […]