To succeed in this constantly evolving industry, it’s necessary to stay on top of the latest updates—your designs, subscribers, and bottom line count on it. While there were dozens of innovations, we’ve focused on the top 10 email developments of 2015. We hope you find this list helpful as you position your emails for success throughout 2016.
Microsoft has a long and complicated history with the email world. From founding the first free webmail service to building several variations of desktop mail programs, the tech giant’s influence on both business and consumer email messaging is vast. Over the years, Microsoft has expanded the “Outlook” brand to encompass nearly every email project it touches, leaving email industry pros puzzling over seemingly dozens of products using similar naming conventions—not to mention their associated rendering and support quirks.
Due to the wide variety of desktop, webmail, and mobile clients—not to mention browsers, mobile apps, rendering engines, and other factors—emails don’t always appear the same in every client. So why do email clients render emails differently?
Outlook.com is back to shake things up in our June email opens report. Outlook.com first came screeching onto the scene in April, showing up in the #7 spot as Hotmail was retired. The following month we saw a 20% increase in opens as Outlook.com dethroned Apple Mail for the long-held #4 spot. And now, just […]
We’ve seen the same names appear again and again in our email client market share reports in the past year. May marked a pivotal turning point with a surprising upset in the top five. iPhone, Outlook, and iPad continue to top the charts—no surprises there. The big upset was courtesy of newcomer Outlook.com. We covered the […]
While market share stats have mostly held steady over the past few months, there were some exciting changes in April. Not surprisingly, iPhone, Outlook, and iPad continue to top the charts; however, we’ve seen some major changes in the bottom half of the top ten: Yahoo! Mail moved from #7 to #6 Yahoo! Mail Classic […]
As Hotmail moves users to Outlook.com, Litmus will be retiring Hotmail testing effective March 29th. Back in August 2012, we announced the addition of Outlook.com to our email and interactive testing suites. This was a result of Microsoft notifying its users that Outlook.com would be the new home of Hotmail users. And, after eight months, […]
Update 10/13/2015: We have another fix! It may sound silly, but simply using Margin (with a capital M) does the trick. Learn more about this trick in Community! You may have noticed your emails looking a little cramped in Hotmail and Outlook.com recently. The culprit? Discontinuation of support for the margin property in these email […]
We are thrilled to announce that Litmus is offering email testing and interactive testing for Outlook.com! Earlier this week, Microsoft announced that Outlook.com will be the new home of Hotmail users—all hundreds of millions of them. After hearing the news, we started working on getting screenshots and Interactive Testing available for Outlook.com. Today we are pleased […]