The Ultimate Guide to Dark Mode for Email Marketers

Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. Last year, Apple added Dark Mode to its desktop email client. In 2019, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. There’s no denying Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email marketers.

In this post, we break down what email clients offer Dark Mode, how each client’s Dark Mode settings impact your email designs, and what you can do to improve your emails for subscribers that read in Dark Mode.

Microsoft Outlook 2019: Here’s What’s New

We’re thrilled to announce that Microsoft’s latest desktop version of its popular email client—Outlook 2019—is now available for testing in Litmus Email Previews. The new Outlook comes with better fallbacks when using web fonts, SVG support, and more.

Microsoft Outlook is comprised of several versions of the email client. Collectively, those clients rank #4 in email client market share, with 9% of all email subscribers tracked opening in some version of Outlook. The latest version, Outlook 2019, is an update to the desktop edition that is bundled with Microsoft Office. Although Outlook 2019 is a new release, it should be noted that it largely implements some of the features that have been in use in Office 365 subscriptions. The good news for email marketers is that Outlook 2019 doesn’t come with any major surprises. Here’s what we found while looking at the latest version of Microsoft Outlook.