We analyzed over 360 million Litmus email previews tests to find out where email marketers and designers focused their testing efforts in 2016. This ranking was likely determined by how popular these clients are with our customers’ subscribers, as well as common rendering and bugs that make them important candidates to test and test again. You can use this as a starting point for your 2017 campaigns, or to benchmark your testing efforts against what your peers care about.
With each passing year, the number of applications and devices that people use to check their email grows. As a result, an email marketer’s job gets a bit more complicated with each passing year, as the areas in which to focus testing efforts reach a tipping point, preventing many email marketers from identifying the most efficient way to test. Where are other email marketers and designers focusing their testing efforts? We analyzed over 360 million Litmus previews tests to find out. As you plan your design and testing efforts in 2016, we hope this list will serve as a good starting point.
With the recent launch of the newest version of Outlook for Mac, many email designers were wondering—will it have similar support as its predecessor, Outlook 2011? How will my emails display in this client? What has changed? Will I have to tweak my designs? In this post, we’ll answer all of these questions and more.
Microsoft has a long and complicated history with the email world. From founding the first free webmail service to building several variations of desktop mail programs, the tech giant’s influence on both business and consumer email messaging is vast. Over the years, Microsoft has expanded the “Outlook” brand to encompass nearly every email project it touches, leaving email industry pros puzzling over seemingly dozens of products using similar naming conventions—not to mention their associated rendering and support quirks.
We’re thrilled to announce that Litmus now offers Email Testing for Apple Mail 6 and Outlook 2011 for Mac! Apple Mail 6 released with Mountain Lion Apple Mail is the 3rd most popular email program in use today, with 10% of subscribers opening emails in this client. Since Apple Mail comes standard with all new installations […]