With each passing year, the number of applications and devices that people use to check their email grows. As a result, an email marketer’s job gets a bit more complicated with each passing year, as the areas in which to focus testing efforts reach a tipping point, preventing many email marketers from identifying the most efficient way to test. Where are other email marketers and designers focusing their testing efforts? We analyzed over 360 million Litmus previews tests to find out. As you plan your design and testing efforts in 2016, we hope this list will serve as a good starting point.
Microsoft has a long and complicated history with the email world. From founding the first free webmail service to building several variations of desktop mail programs, the tech giant’s influence on both business and consumer email messaging is vast. Over the years, Microsoft has expanded the “Outlook” brand to encompass nearly every email project it touches, leaving email industry pros puzzling over seemingly dozens of products using similar naming conventions—not to mention their associated rendering and support quirks.
Designing emails is hard. In part one of a three-part series, we explored how webmail clients render emails, what you should focus on to make designing and coding for these web-based clients a bit easier, and why preprocessors are (usually!) the enemy. In part two, we’ll focus on desktop clients.
“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 22: 37SIGNALS Transactional emails are a frequently missed opportunity for companies, non-profits, and the like. In a past post, I described how they have a higher revenue per email, transaction rates, opens and click rates than bulk mail averages, yet they are paid little to no attention. In […]
November’s email client popularity stats are live over on emailclientmarketshare.com. We also put together this quick (under two minutes!) video that takes a closer look at some of the stats. To summarize: iPhone has been in the #1 spot for several months; it’s grown more than 40% since January. iOS represents a full third of […]
Microsoft’s unveiling of Office 365 has dramatic implications for email designers; here’s what you need to know about Outlook 2013.
A couple months ago a friend tipped me off to Fab.com, one of the latest sites to launch in the DOD (deal of the day) frenzy. Their deals are a bit unique and right up my alley, offering up “daily design inspirations and sales 70% off retail.” Think the kinds of cool stuff and geeky […]