Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments. March market share maintained the mobile growth we saw in February, with mobile email at 55%, webmail maintaining at 26%, and desktop opens maintained at 19%. Let’s take a more in-depth look at what’s shifting and what’s not for the month of March.
We recently hosted a webinar with Sendwithus covering some of the most common problems new email designers and marketers are likely to encounter. While we covered a lot, there were still some excellent questions from attendees. Read on to see my answers and check out some excellent resources to getting started in email.
What better way to wrap up two weeks of top 10 lists for 2015 than with a top 10 list of our predictions for 2016? Our predictions range from macro industry changes down to changes at individual email clients—and from the all-but-guaranteed to the “Geez, that limb is thin.” OK, here we go…
As another year wraps up, email is still reminding us that nothing in this industry is boring, despite what some naysayers would like to have us think! We tracked nearly 1 billion emails every month throughout 2015, measuring where and how your messages are opened around the world. While some things remained the same—the top three email clients in January were still the top three in November—there was some drama along the way.
We asked this question of five of our speakers from The Email Design Conference, in addition to asking it of nearly 4,000 marketers. Here’s what they said…
We’ve been tracking email opens for more than 4 years. And it’s incredible to see how behaviors have changed over time. Mobile email was barely a blip on our radars in 2011, and made up just 8% of email opens. Fast forward to 2014, and nearly half of emails are opened on smartphones and tablets—a 500% increase in four years.
Designing emails is hard. In part one of a three-part series, we explored how webmail clients render emails, what you should focus on to make designing and coding for these web-based clients a bit easier, and why preprocessors are (usually!) the enemy. In part two, we’ll focus on desktop clients.
November’s email client popularity stats are live over on emailclientmarketshare.com. We also put together this quick (under two minutes!) video that takes a closer look at some of the stats. To summarize: iPhone has been in the #1 spot for several months; it’s grown more than 40% since January. iOS represents a full third of […]