Email marketing is becoming more and more data-driven. But when dashboards and stats dominate decision making, it’s easy to forget that behind every open there is an individual—behind every click there is a human.
Don’t get us wrong. Utilizing the power of data is crucial for every email marketer. But marketers who’ve truly mastered their art combine a data-driven mindset with another crucial skill: empathy.
Popular inbox providers like iOS Mail and Gmail offer a native unsubscribe option—list-unsubscribe—to make it as easy as possible for users to keep their inboxes clean and unsubscribe from unwanted emails. In our ultimate guide to list-unsubscribe, we show you why this actually is a good thing, look at exactly how list-unsubscribe works, and break down the details of everything you need to know to set up list-unsubscribe for your campaigns.