With the General Data Protection Regulation (GDPR), the European Union’s new privacy law, coming into effect on May 25th, 2018, now is the time for email marketers to ensure that their programs are compliant. One of the major areas of change—and the one that’s been causing email marketers the biggest headache—is the question of how to collect and store consent.
Here’s a breakdown of the five most important things you must know about email consent under GDPR—with plenty of examples of how we put them into action here at Litmus.
This July, Canada’s Anti-Spam Law (CASL) enters the final phase of its multi-year rollout. With that, we’ll not only see changes to how marketers must handle implicit consent, but also see a shift in how individual recipients can defend themselves against unsolicited email. Here’s what that means for email marketers.
Keeping up with international anti-spam laws is hard! Practices that are completely legit in one country could be absolutely off-limits somewhere else and might result in hefty fines. We’ve teamed up with newsletter2go and put together this overview to help you navigate through international email requirements.
Some will argue that single opt-in vs. double opt-in is a case of quantity vs. quality, but it’s really a case of list productivity. Single opt-in is the superior subscription process because it maximizes list growth and overall performance by minimizing signup barriers and opportunities for errors.
Building and growing a database of subscribers is one of the primary objectives of email marketers. And while marketing technology has allowed for many different ways to support these objectives, anti-spam laws might restrict how you can actually collect email addresses and grow your subscriber base. Discover how to design an opt-in process that fits your organization’s goals and complies with international anti-spam requirements.