Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals.
Now, four months into the new post-GDPR reality, we have evidence that a clear majority of email marketers have not suffered the major list damage the doomsayers predicted.
Crafting a perfect subject line isn’t easy. But sometimes, marketers take it a step too far. Rather than earn their subscribers’ attention with a subject line that connects with their needs, emotions, or aspirations, too often, we see brands using deceptive subject lines to trick their subscribers into opening. It’s a dangerous approach that damages subscribers’ trust, hurts your brand image, and violates anti-spam laws.
While opens and clicks are a great way to measure overall engagement, they don’t paint the whole picture of a campaign’s performance. Our award-winning campaign didn’t have high opens or clicks, but it did accomplish its goal of creating awareness and generating buzz around The Email Design Conference.
As 2015 draws to a close, we decided to take a look at our own campaigns and gauge which ones performed the best beyond the typical open and click rates (although we mention those, too). Hopefully our reflections will inspire you to look at your past campaigns, and start thinking about email success in a new light in 2016.
After returning back to work from the holidays, we’ve been reviewing what we did in 2012 and determining what worked, what didn’t, and what we didn’t do that we had wanted to. Most importantly, we’ve been reflecting on our experiences in 2012 and planning what we’re going to do this year. It’s both an exciting […]