“I’ve made an email marketing mistake. Now what?” We recently hosted a webinar where we shared a decision framework for how to recover as gracefully as possible from email marketing mistakes, and then put that framework into action, applying it to 10 real-life case studies of email marketing errors made in recent years. Check out the slides and recording, as well as the Q&A.
Panic! You’ve just realized that you made a mistake with your latest email marketing campaign. What do you do next? Take a deep breath and refer to the decision tree in this post…
To help you determine the right response to any email marketing mistake, we created a decision framework consisting of 6 straightforward questions. In this report, we’ll walk you through each step of the framework and share real-world examples of email marketing mishaps along the way.
“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 14: RIGHT ON INTERACTIVE Everyone makes mistakes — it’s how you react to and fix those mistakes that matters (for the most part!). We recently blogged about Help Scout’s outage & their admirable follow up, in which they acknowledged their error, explained what they were going to do […]