Newsletters—recurring roundups of news, tips, or product updates—are one of the most popular content formats in email marketing. But they’re tough to do right. How do you design a newsletter that’s so dang good it engages your audience week to week or month to month?
In this webinar, email geeks from Litmus and Really Good Emails look at the brands that have mastered the art and mad science of sending awesome newsletters. Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording and the emails we reviewed and read the Q&A here.
Before the rise of the Internet and everything mobile, the news used to take time. We’d have our coffee and read the paper page by page. And we knew exactly what to focus on: what was above the fold. Here’s why “the fold” is an outdated concept for email marketers, and how you can embrace “the scroll.”
“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 23: HOT RUM COW I had heard that Hot Rum Cow sent great emails so I was very excited to sign up for their newsletter & see what they had in store. I recently received my first email from them & I’m majorly impressed. Between their responsive design, […]
“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 18: SENDICATE We recently heard about a great email app that brings together simplicity and design to send great-looking emails; that app is called Sendicate. Since they are an email marketing company, I was eager to sign up and start receiving their emails. I guess I shouldn’t have […]