We recently hosted a webinar where Justine Jordan and I discussed the 8 most impactful trends from our “Email Marketing in 2020” report, which touches on everything from personalization and automation to inbox functionality and privacy. Watch the webinar recording and read our answers to the questions we didn’t have time to tackle during the webinar.
While plain text emails may not be as flashy or attractive as HTML emails, they are a critical component of a well-rounded marketing strategy. Plain text emails are not only a great option for transactional emails, but they also serve as excellent templates for crisis communications. Most importantly, the plain-text portion of an email message serves as a back up in situations where your subscriber’s preferences or email client capabilities cannot support viewing HTML.