Plain text emails are just that—plain text. While they may not be nearly as attractive as HTML-based emails, they play a significant role in a well-rounded email marketing strategy. In this post, we’ll give plain text emails the attention they deserve—focusing on why they’re important, how to properly build them, and we’ll provide plenty of examples along the way.
Using email to its full advantage is all about providing your customers with best possible experience. If they’re happy with the emails they’re receiving, then you’ll reap the benefits (which hopefully includes lots of sales). From the email signup, to the email itself, to the landing page—and everything in between—optimizing for every step of the subscriber experience is key to email marketing success.
Litmus user Dan Foody has discovered something very exciting about the Apple Watch. There’s a way to send a hidden version of your email campaign that only the Apple Watch will display. This gives you a lot more flexibility in your design. In this post, we’ll cover how to introduce a third part into your HTML email: text/watch-html, as well as tips on how to make it look great.
While plain text emails may not be as flashy or attractive as HTML emails, they are a critical component of a well-rounded marketing strategy. Plain text emails are not only a great option for transactional emails, but they also serve as excellent templates for crisis communications. Most importantly, the plain-text portion of an email message serves as a back up in situations where your subscriber’s preferences or email client capabilities cannot support viewing HTML.