Since mobile users value efficiency, speed and ease of use, a clearly organized and well-designed mobile email is the logical choice over a text-based page devoid of imagery, links or clear hierarchy. Mobile has grown fast, and while addressing emails on mobile devices can be challenging, linking to a plain-text version is a bandaid solution at best. Now that mobile device email opens represent 48% of all email opens, it’s time to abandon this practice.
“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 12: LOFT From the intriguing subject line to the simple (yet so cute!) animated GIF, this email from Ann Taylor LOFT really caught my eye. While I already featured a LOFT email in a past post, this one was too good to pass up! SUCCESSFUL FROM THE START […]