The Hierarchy of Subscriber Needs: Are you satisfying all four?

To satisfy the Hierarchy of Subscriber Needs, you need to create respectful, functional, valuable, and at least occasional remarkable email experiences. Meeting these needs is the secret to creating relevance, which boosts brands’ email marketing performance, return on investment, and deliverability. We explain each need and how to measure whether you’re meeting each one.

email rendering

Why is email rendering so complex?

The marketer’s email service provider and the subscriber’s operating system, browser, email client, screen size, and whether they’ve enabled images all affect email rendering. All of these layers of complexity add up to the possibility of more than 10,000 different email renderings for every email you send.