To satisfy the Hierarchy of Subscriber Needs, you need to create respectful, functional, valuable, and at least occasional remarkable email experiences. Meeting these needs is the secret to creating relevance, which boosts brands’ email marketing performance, return on investment, and deliverability. We explain each need and how to measure whether you’re meeting each one.
The marketer’s email service provider and the subscriber’s operating system, browser, email client, screen size, and whether they’ve enabled images all affect email rendering. All of these layers of complexity add up to the possibility of more than 10,000 different email renderings for every email you send.
We asked this question of five of our speakers from The Email Design Conference, in addition to asking it of nearly 4,000 marketers. Here’s what they said…
Our Hierarchy of Subscriber Needs pyramid provides a big picture view of relevance. Learn 7 tips for fulfilling subscribers’ need for Functional email experiences.
We have exciting news—ExactTarget customers can now download Litmus as an app in the HubExchange to use directly within the Interactive Marketing Hub!
The Litmus HubExchange app enables users to preview their emails in mobile, desktop and webmail programs, gather behavioral data and preflight their campaigns.