How has the Email Client Market Share changed in 2018? Here’s what the first six months’ worth of Email Analytics data—that’s insights from more than 6 billion email opens tracked with Litmus Email Analytics—teach us about the email marketing landscape.
Over the course of the past year, we’ve analyzed 15 billion email opens to see where subscribers read emails, and summarized our findings in our 2017 Email Market Share infographic. We take a look at what Litmus Email Analytics taught us about mobile, webmail, and desktop opens over the course of the year, analyze major movements in email client popularity, and provide insights into what those changes might mean for email marketers.
February market share saw mobile email opens climb back to their highest levels yet—55%. While webmail opens decreased slightly from 27% to 26% of opens, desktop opens remained stagnant since last month. Let’s take an in-depth look at February market share data!
Mobile opens continued their climb toward 50% by gaining another percentage point last month. Emails opened on smartphones and tablets now account for 48% of total opens. Of course, that increase in mobile opens always has to come from somewhere: in September, desktop opens increased to 33%, while webmail opens dipped to 19%.
Mobile opens hit a plateau from May through July, but August saw a 3% leap, and mobile opens now represent 47% of market share—a new record high, and nearly a 24% change since a year ago.