How has the Email Client Market Share changed in 2018? Here’s what the first six months’ worth of Email Analytics data—that’s insights from more than 6 billion email opens tracked with Litmus Email Analytics—teach us about the email marketing landscape.
Before the rise of the Internet and everything mobile, the news used to take time. We’d have our coffee and read the paper page by page. And we knew exactly what to focus on: what was above the fold. Here’s why “the fold” is an outdated concept for email marketers, and how you can embrace “the scroll.”