Despite millennials having a reputation for being different from everyone else, their email behavior is very similar to that of older generations when it comes to the things that drive them to unsubscribe and report emails as spam, according to the findings of our Adapting to Consumers’ New Definition of Spam report.
B2C marketers have made great progress in creating mobile-friendly emails and websites over the past year, but serious risks remain, according to joint research between Litmus, Salesforce, and Fluent.
Joint research between Litmus and Salesforce found that marketers are still playing catchup when it comes to making their emails and websites mobile-friendly, despite being many years into the Age of Mobile.
When it comes to mobile optimization, it’s important to optimize the entire subscriber journey: if an email is mobile-friendly, but the landing page is hard to interact with (or vice-versa), then subscribers are likely to be turned off. As Matthew Kelleher from RedEye explains, “Not much point in optimising email if you don’t have a […]