Ditch the “Mobile Version” of Your Email

Since mobile users value efficiency, speed and ease of use, a clearly organized and well-designed mobile email is the logical choice over a text-based page devoid of imagery, links or clear hierarchy. Mobile has grown fast, and while addressing emails on mobile devices can be challenging, linking to a plain-text version is a bandaid solution at best. Now that mobile device email opens represent 48% of all email opens, it’s time to abandon this practice.