B2C marketers have made great progress in creating mobile-friendly emails and websites over the past year, but serious risks remain, according to joint research between Litmus, Salesforce, and Fluent.
Email serves as an important tool to increase lead generation and nurture prospects through the funnel. But if you’re not optimizing for readers on mobile devices, you may be missing out. We teamed up with our friends at Hubspot in this 45-minute Google Hangout on 10 things you didn’t know about mobile email.
We asked 20 experts for their predictions about email marketing in 2020. In this SlideShare, we’ve selected our favorite prediction from each of our 20 contributors, and made it easy for you to tweet the ones you find intriguing or agree with. Enjoy this peek at the future of email marketing!
In our “Email Marketing in 2020” report, we take a look at what email marketing will be like in the year 2020. To provide the full picture, we surveyed thousands of marketers and consumers about the channel, and then asked 20 experts to share their vision of email’s future.
You’ve made a very smart decision to be a part of this strong, important, dynamic industry. Here’s why…
Joint research between Litmus and Salesforce found that marketers are still playing catchup when it comes to making their emails and websites mobile-friendly, despite being many years into the Age of Mobile.
In the past few years, deal hunting has become one of America’s favorite new pastimes; whether it be for restaurants, haircuts, or travel, everyone is looking for a discount code or promotion. Technology—particularly mobile—has proven to be the tool of choice for these deal hunters, especially when it comes to the travel industry. In 2012, […]
The explosive growth of mobile email opens is really astonishing. Updating our monthly email market share stats gives me an opportunity to look at trends and comparisons over time, and also consider what we should do in response to those figures. While mobile opens are holding steady around 43% in Q1 this year, two years […]
MASTER THE BLACK ART OF MOBILE EMAIL DESIGN Mobile is big and only getting bigger. As the number of email opens on mobile devices continues to increase (123% in 18 months!), so does the talk about responsive design. And while I frequently hear about responsive design, I rarely see it in action. In fact, while […]