Joint research between Litmus and Salesforce found that marketers are still playing catchup when it comes to making their emails and websites mobile-friendly, despite being many years into the Age of Mobile.
In the past few years, deal hunting has become one of America’s favorite new pastimes; whether it be for restaurants, haircuts, or travel, everyone is looking for a discount code or promotion. Technology—particularly mobile—has proven to be the tool of choice for these deal hunters, especially when it comes to the travel industry. In 2012, […]
The explosive growth of mobile email opens is really astonishing. Updating our monthly email market share stats gives me an opportunity to look at trends and comparisons over time, and also consider what we should do in response to those figures. While mobile opens are holding steady around 43% in Q1 this year, two years […]
MASTER THE BLACK ART OF MOBILE EMAIL DESIGN Mobile is big and only getting bigger. As the number of email opens on mobile devices continues to increase (123% in 18 months!), so does the talk about responsive design. And while I frequently hear about responsive design, I rarely see it in action. In fact, while […]