Email designers have long sought to build campaigns for every device. Especially today, when roughly half of all email opens happen on mobile devices, it’s important to design an experience that works well across different form factors. While this used to be a difficult task (and still is for some email clients), media queries can make this task easier.
Over the course of the past year, we’ve analyzed 15 billion email opens to see where subscribers read emails, and summarized our findings in our 2017 Email Market Share infographic. We take a look at what Litmus Email Analytics taught us about mobile, webmail, and desktop opens over the course of the year, analyze major movements in email client popularity, and provide insights into what those changes might mean for email marketers.
Get to know our speakers in our Litmus Live Speakers Series, where you’ll find out more about who they are, how they got here, and what they care about most. Today, we’re meeting Steven Collins of Rebel. Steven will be sharing his knowledge about mobile email device detection at this year’s Litmus Live Boston.
The email industry is known for frequent—and mostly unannounced—changes that can affect marketing team’s workflows, email performance, and customer experience (and not always for the better). Here’s what’s happened so far in 2017, based on an data from Litmus Email Analytics.
Email Marketing for the Travel Industry: 10 Things Travel Brands Should Know About Their Subscribers
We surveyed over 600 Americans who booked travel within the past year to learn what they’re really looking for when signing up for travel emails. Here are our top 10 findings, along with hands-on advice on how to translate customer expectations into email strategy.
While technology has been blamed for shrinking attention spans, email is not to blame. That’s because the average time spent reading an email increased by nearly 7% to 11.1 seconds between 2011 and 2016, according to an analysis of billions of emails using Litmus Email Analytics. This infographic shares all the details about email attention spans.
What makes building email for Android so tough? We take a look at each of the three factors: The operating system, the apps, and the screen sizes.
We’ve teamed up with our friends at Blinker, a Dutch email marketing and email automation company, to bring you the highlights from their 2016 Dutch National Email Report so you can better understand the local email landscape and get an overview of how the Dutch read and engage with email.
B2C marketers have made great progress in creating mobile-friendly emails and websites over the past year, but serious risks remain, according to joint research between Litmus, Salesforce, and Fluent.
Email serves as an important tool to increase lead generation and nurture prospects through the funnel. But if you’re not optimizing for readers on mobile devices, you may be missing out. We teamed up with our friends at Hubspot in this 45-minute Google Hangout on 10 things you didn’t know about mobile email.