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Joint research between Litmus and Salesforce found that marketers are still playing catchup when it comes to making their emails and websites mobile-friendly, despite being many years into the Age of Mobile.
Although Verizon’s $4.4 billion purchase of AOL was all about adding more content, video, and ad generation to the mobile communication company’s distribution platform, the acquisition could transform Verizon into a major email inbox provider, likely to the benefit of email marketers.
In our Responsive Email 101: HTML and CSS Basics webinar, we took a look at the mobile email landscape, the foundations of creating responsive emails, and why these techniques are crucial to improving the subscriber experience. We also covered email client support and demonstrated how to code a responsive email from scratch. We had a full house for the webinar, so while we tried to answer as many questions as we could during the Q&A portion, we weren’t able to get to them all. In this post, we round up some of the most commonly asked questions.
Since roughly half of all email opens happen on mobile devices, it’s important to design an experience that works well across different form factors. While this used to be a difficult task (and still is for some email clients), recent years have seen a rise in the use of media queries to help make things easier. But, unless you’ve been mired in the world of web design or on the cutting edge of email development, you may not know what media queries are and why you should use them. In this post, we’ll dissect the ever-useful media query and see how it can benefit nearly any email campaign.
With attention spans on the decline—leaving you with only 8 seconds to make an impact on your subscriber—Chris and Jamie connected ideas from email marketing, cognitive behavior, and user experience to help you get better marketing results to boost your business. With over 4,000 registrants (wow!), we didn’t have enough time to get to all of the questions during the Q&A portion of the webinar. The Emma team has very graciously offered to answer all of the questions we missed here on the blog.
When it comes to doing email right, there’s a lot to consider: the from name, subject line, reply address, preheader, content—even landing pages and more! This collection of email best practices in action—complete with plenty of examples—will help you check all the boxes.
With 100 employees and only five people in their promotions/marketing department (none of whom are focused solely on email!), Edinburgh Bicycle was still able to optimize their emails for viewing in mobile, desktop, and webmail environments. Despite their limited resources, responsive design was a must for them and they accomplished their mobile goals!
With an increased focus on mobile audience, many email marketers are scrambling to find a strategy that works for them. Unfortunately, there’s a lot of confusion about what mobile email design strategies actually exist. Don’t worry, though—we’re here to help clarify things.
Email marketers can no longer ignore mobile. Despite a recent dip in mobile opens, mobile remains a favorite medium for consuming email. So what do marketers and designers need to do to take advantage of this increasingly important audience?