B2C marketers have made great progress in creating mobile-friendly emails and websites over the past year, but serious risks remain, according to joint research between Litmus, Salesforce, and Fluent.
Email serves as an important tool to increase lead generation and nurture prospects through the funnel. But if you’re not optimizing for readers on mobile devices, you may be missing out. We teamed up with our friends at Hubspot in this 45-minute Google Hangout on 10 things you didn’t know about mobile email.
There’s a lot of confusion around what designers mean when they talk about responsive and hybrid HTML emails. This post looks at the differences between the two techniques, and weighs the pros and cons of each.
We asked 20 experts for their predictions about email marketing in 2020. In this SlideShare, we’ve selected our favorite prediction from each of our 20 contributors, and made it easy for you to tweet the ones you find intriguing or agree with. Enjoy this peek at the future of email marketing!
You’ve made a very smart decision to be a part of this strong, important, dynamic industry. Here’s why…
Joint research between Litmus and Salesforce found that marketers are still playing catchup when it comes to making their emails and websites mobile-friendly, despite being many years into the Age of Mobile.
Although Verizon’s $4.4 billion purchase of AOL was all about adding more content, video, and ad generation to the mobile communication company’s distribution platform, the acquisition could transform Verizon into a major email inbox provider, likely to the benefit of email marketers.
In our Responsive Email 101: HTML and CSS Basics webinar, we took a look at the mobile email landscape, the foundations of creating responsive emails, and why these techniques are crucial to improving the subscriber experience. We also covered email client support and demonstrated how to code a responsive email from scratch. We had a full house for the webinar, so while we tried to answer as many questions as we could during the Q&A portion, we weren’t able to get to them all. In this post, we round up some of the most commonly asked questions.
Since roughly half of all email opens happen on mobile devices, it’s important to design an experience that works well across different form factors. While this used to be a difficult task (and still is for some email clients), recent years have seen a rise in the use of media queries to help make things easier. But, unless you’ve been mired in the world of web design or on the cutting edge of email development, you may not know what media queries are and why you should use them. In this post, we’ll dissect the ever-useful media query and see how it can benefit nearly any email campaign.
With attention spans on the decline—leaving you with only 8 seconds to make an impact on your subscriber—Chris and Jamie connected ideas from email marketing, cognitive behavior, and user experience to help you get better marketing results to boost your business. With over 4,000 registrants (wow!), we didn’t have enough time to get to all of the questions during the Q&A portion of the webinar. The Emma team has very graciously offered to answer all of the questions we missed here on the blog.