Gmail announced that it will be adding native support for dynamic and interactive email powered by AMP. We predicted that 2018 will be the year that interactive email goes mainstream, and Google’s news, shared at the AMP Conference 2018 in Amsterdam, might bring us one step closer to making interactive email available to the masses.
Litmus user Dan Foody has discovered something very exciting about the Apple Watch. There’s a way to send a hidden version of your email campaign that only the Apple Watch will display. This gives you a lot more flexibility in your design. In this post, we’ll cover how to introduce a third part into your HTML email: text/watch-html, as well as tips on how to make it look great.
While plain text emails may not be as flashy or attractive as HTML emails, they are a critical component of a well-rounded marketing strategy. Plain text emails are not only a great option for transactional emails, but they also serve as excellent templates for crisis communications. Most importantly, the plain-text portion of an email message serves as a back up in situations where your subscriber’s preferences or email client capabilities cannot support viewing HTML.