External email benchmarks can provide false comfort and false alarms. Here are 5 reasons benchmarks are not very useful, and 4 ways to extract helpful information from them.
Our data shows that 51% of recipients delete your email within two seconds of opening it. I can tell you this because I’ve been examining the data we’ve collected from our new Email Analytics tool. We’ve tracked more than 4 million opens across hundreds of different email campaigns. There are some very revealing statistics. Here’s […]
We’re moving quickly toward a future where emails will be much more like sending subscribers a microsite than a static message. Here are five key areas of new email functionality to keep your eye on…
In December, Google announced that images in emails will now show automatically. We’ve kept a close eye on the increased open counts in Gmail—automatic image downloads have given us a unique opportunity to examine the impact that image blocking has had on email marketing for years. What we’ve learned is fascinating, and unveils a critical metric unknown to email designers before now.
After returning back to work from the holidays, we’ve been reviewing what we did in 2012 and determining what worked, what didn’t, and what we didn’t do that we had wanted to. Most importantly, we’ve been reflecting on our experiences in 2012 and planning what we’re going to do this year. It’s both an exciting […]
Using symbols in subject lines has become more and more popular. But does it increase your performance?