New Email Metrics: Two seconds to make an impression

Our data shows that 51% of recipients delete your email within two seconds of opening it. I can tell you this because I’ve been examining the data we’ve collected from our new Email Analytics tool. We’ve tracked more than 4 million opens across hundreds of different email campaigns. There are some very revealing statistics. Here’s […]

Gmail Data Analysis Reveals Image Blocking Affects 43% of Emails

In December, Google announced that images in emails will now show automatically. We’ve kept a close eye on the increased open counts in Gmail—automatic image downloads have given us a unique opportunity to examine the impact that image blocking has had on email marketing for years. What we’ve learned is fascinating, and unveils a critical metric unknown to email designers before now.

A Year in Review: Looking Back on Our 2012 Emails

After returning back to work from the holidays, we’ve been reviewing what we did in 2012 and determining what worked, what didn’t, and what we didn’t do that we had wanted to. Most importantly, we’ve been reflecting on our experiences in 2012 and planning what we’re going to do this year. It’s both an exciting […]