The travel industry likely has a large percentage of subscribers that, well, travel. A natural consequence of traveling is reading messages in non-desktop environments, so mobile optimization should be a high priority. And, as always, content should be helpful and relevant to the subscriber. Guestfolio, which offers Guest Relationship Management tools for the travel industry, keeps all of the above and more in mind with designing their customizable newsletters. Using customer Black Rock Oceanfront Resort as an example, let’s take a look at how Guestfolio improved Black Rock’s confirmation emails.
With nearly 50% of emails opened on mobile devices, it’s important to keep small screens in mind. We offer plenty of mobile optimization tips, inspiration and resources on the Litmus blog—and starting today, we’re also offering 7 pre-tested and bulletproof responsive templates for your next campaign.
After seeing an increase in mobile subscribers, Chalk and Pixel, a full service digital creative agency, revamped one of their client’s newsletters to be more mobile friendly. Their client, Auto Trader, was sending out a monthly newsletter to approximately 250,000 subscribers and continually seeing more of those subscribers opening on mobile devices. Alongside the redesign, they also revamped their content strategy with the goal of becoming the go-to source of information for motoring enthusiasts and car owners.
Campaign Monitor recently introduced a redesigned newsletter – full of techniques to make any email designer drool. From advanced bulletproof buttons to web fonts and hover states, we take a look at some of the techniques used by Campaign Monitor designer Tim Swan and developer Stig Morten Myre.
Working with customer engagement agency The Lacek Group, Starwood Preferred Guest began looking at their subscriber open data to determine how to optimize their emails for their audience. With opens in iOS drastically increasing, they knew it was imperative to optimize their emails for iPad and iPhone. However, a large portion of their audience was also opening on desktop clients—a perfect opportunity for responsive design.
Since mobile users value efficiency, speed and ease of use, a clearly organized and well-designed mobile email is the logical choice over a text-based page devoid of imagery, links or clear hierarchy. Mobile has grown fast, and while addressing emails on mobile devices can be challenging, linking to a plain-text version is a bandaid solution at best. Now that mobile device email opens represent 48% of all email opens, it’s time to abandon this practice.
Responsive email design has been growing steadily in popularity, and it’s no surprise as to why: 47% of email opens are on a mobile device, and some brands see upwards of 70% of their emails opened on mobile. These brands turn to responsive design techniques to create better experiences for their subscribers, and in many cases, increase their click and engagement rates.
Since January 2012, mobile email opens have increased a whopping 63% and now make up 44% of all opens. Synonymous with this trend has been a growth in articles about mobile design approaches, and tips on how to make emails that are optimized for viewing in all environments. While we’ve written numerous posts on the […]
A subscriber’s journey doesn’t stop at your email. In fact, your email is just the starting point! After convincing users to move forward with the call-to-action, they typically land on, well, a landing page of some type. Similarly to your email, if that landing page is difficult to read or interact with, the chances of your subscribers abandoning ship are pretty high. As a result, it’s important to make sure your emails and landing pages (or web site) are optimized for viewing in all environments.
While analyzing mobile traffic as part of 99u.com’s website redesign, Behance noticed that about half of their email subscribers were opening their newsletter on mobile devices. While they were already working on a responsive website, they realized that they needed to redesign their newsletter to match their new branding. They wanted to achieve mobile cohesion between their newsletters and website. Let’s take a look at the journey Behance’s subscribers are now taking—from mobile newsletter to mobile website!
My original mobile compatibility post offered up a one-stop shop for knowing what was supported where in each of the major mobile operating systems. Two years later, mobile email is still as confusing and popular as ever, meaning an update is in order! While nearly every major mobile operating system has great support for HTML and […]