We’ve been tracking email opens for more than 4 years. And it’s incredible to see how behaviors have changed over time. Mobile email was barely a blip on our radars in 2011, and made up just 8% of email opens. Fast forward to 2014, and nearly half of emails are opened on smartphones and tablets—a 500% increase in four years.
2013 brought lots of changes to the world of email marketing. Whether it was the replacement of Hotmail with Outlook.com, the introduction of Gmail tabs, or a continuous increase in mobile opens, email market share stats have seen plenty of shifts. In this infographic, we take a deep dive into these statistics!
Justine, Danielle & I recently got back from MarketingSherpa’s Email Summit in Las Vegas and, while it was a busy few days, we loved every minute of it. Meeting our customers face-to-face, answering questions, and receiving priceless feedback are some of our favorite aspects about attending conferences. And, of course, we loved being able to […]