Leveraging Purchase Data and Cross-Channel Marketing: Journey of a Sephora Customer

“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 16: SEPHORA We all know the drill — you get an email that piques your interest, you purchase something (oops!), and you get a series of transactional emails after that (order confirmation, shipping details, etc.) After looking back at the email journey of one of Justine’s purchases at […]