We’ve all been there: You spend a lot of time and effort crafting the perfect email, only to learn that the email that looked beautiful in your email editor doesn’t look great out in the real world. It doesn’t matter if you’re day 1 or day 1000 on the job, an email marketer by trade or by circumstance, a designer or a coder. Email mistakes happen to all of us—and they come in a lot of different shapes.
In this ebook, we look at the most common email mistakes that can impact the success of your campaign, break down what you can do to prevent them, and help you stop send anxiety in its tracks.
It’s an email marketer’s nightmare: Your emails were delivered to the spam folder for a large chunk of your subscribers. It’s situations like these when many brands turn to deliverability monitoring tools and consulting services to fight deliverability emergencies. There are great tools out there that help you get to the bottom of issues when they happen. But what’s even better than having the tools to put out fires? Preventing them from happening in the first place! That’s where pre-send spam testing tools come in.
Here’s the difference between pre- and post-send deliverability tools—and why you might need them both.
When done right, email marketing drives business results like no other channel does. But a world of high returns also means that mistakes have a more immediate impact on your bottom-line. Brands that aren’t optimizing the channel are leaving money on the table with every send.
Testing every email you send reduces costly mistakes and ensures that you’re leveraging this valuable marketing channel to its fullest capabilities. Here’s how.
Being blacklisted is more common than you might think. If you’re not watching and paying attention, it’s now easy to get your emails blocked or blacklisted and not know it. What can you do to prevent your emails from being blacklisted?
We asked thousands of marketers if they run their emails through spam filter tests before sending—and which tools they use to do so. Here’s what we found.
We surveyed hundreds of brands about their email marketing practices as well as the returns they get from the email channel. The result: Unique insights into the factors that lead to higher email marketing returns—and actionable advice on how you can increase the email ROI for your brand, too.
Today, we’re thrilled to announce an update that will make running a Spam Test easier than ever. Thanks to our brand-new ESP integration for Spam Testing, you can now start a Spam Test without the hassle of switching back and forth between Litmus and your ESP—and without setting up manual lists for each spam test.
Testing is one of your fastest routes to achieve #NoFailMail. But, every day, we see emails in our inboxes with fails that are so obvious, it’s clear nobody took a second look before hitting “send.” Here are five email fails that we see too often—and hands-on advice for how to avoid them.
Being blacklisted is an email marketer’s nightmare, but for many marketers it’s a threat that’s somewhat theoretical. Being caught on a blacklist is something that only happens to spammers and brands that don’t follow email best practices, right?